Telegram's ad guidelines say ad destinations must be functional, complete and active, with original content and a proper user experience. For channels that means a few concrete requirements you can check in minutes.
Destination rules for channels and bots
- Not empty or abandoned: empty or abandoned channels, bots and accounts are not allowed as destinations.
- Recent post: a channel must have at least one post published within the two weeks before review.
- Complete profile: a profile image and a complete "about" or description text.
- Language match: the language of the targeted channel should match the language of the ad and of the destination.
- Bots must work: respond to commands properly on mobile and desktop.
Source: Telegram Ad Guidelines. Guidelines can change, so check the current version before you submit.
Ad text and links
- The ad link and any link in the ad text must lead to the same destination.
- The destination must match what the ad says and must not just redirect elsewhere.
- No profanity, misleading claims or gimmicky capitalization; use numbers and symbols properly.
- Do not change the destination after approval to show something else.
Advertising a channel you just bought
An old channel bought empty will be rejected as a destination until it looks like a real, active channel. Before running Telegram Ads:
- Set the name, profile photo and a complete description for your topic.
- Publish several original posts, including at least one in the last two weeks.
- Write the ad in the same language as the channel and the targeted channels.
See how to make a channel look established and rebranding after buying. Prefer buying placements directly? Read how to buy ads in Telegram channels.
Frequently asked questions
Why was my Telegram ad rejected?
Common reasons in Telegram's guidelines: the channel is empty or abandoned, has no post from the last two weeks, lacks a profile image or description, or the ad's language or link does not match the destination.
Can I advertise an empty Telegram channel?
No. Telegram's ad guidelines do not allow empty or abandoned channels as destinations.
How recent must my last post be?
The guidelines require at least one post published within the two weeks before review.
Does the ad language matter?
Yes. The language of the targeted channel should match the language of the ad and of your channel.
Can I change my channel after the ad is approved?
Not to show different content. The guidelines prohibit altering or replacing a destination to pass review.
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