Telegram Ad Revenue Calculator: Your 50% Share of Channel Ads (Free)

Telegram ad revenue calculator: estimate your 50% share.

Telegram shares half of the revenue from its official sponsored messages with owners of eligible public channels. Enter your monthly ad impressions and a CPM to see what that could pay in Gram and dollars.

How Telegram ad revenue sharing works

Who qualifies: owners of public channels with at least 1,000 subscribers, according to Telegram's announcement of the program.
The share: 50% of the revenue Telegram earns from valid impressions of sponsored messages shown in the channel. Telegram's content creator terms say the share can change.
The price: advertisers set a CPM, the price per 1,000 views of their ad. On the Telegram Ad Platform the minimum is 0.1 Gram (formerly Toncoin).
Who sees ads: Telegram Premium subscribers do not see sponsored messages, so a channel with many Premium readers shows fewer ads.
Getting paid: rewards are withdrawn through Fragment. Check your numbers under Channel Settings, Statistics, Monetization.

The formula

Monthly share = ad impressions ÷ 1,000 × CPM × 50%. For example, 200,000 impressions at a CPM of 0.5 Gram earn 100 Gram of ad revenue, and the owner's share is 50 Gram.

Ad impressions are not the same as post views: not every visit shows a sponsored message. Use the numbers in your Monetization statistics as soon as they appear.

Other ways a channel earns

Ad revenue is one source. Stars from paid posts and reactions can be converted with the Telegram Stars calculator, and a channel's total value can be estimated with the channel value calculator. If revenue does not appear at all, see why a channel shows no ad revenue.

More free tools: all Telegram tools.

Frequently asked questions

How much does Telegram pay channel owners for ads?

50% of the revenue Telegram earns from valid sponsored-message impressions in the channel, according to Telegram's announcement and creator terms. The amount depends on impressions and the CPM advertisers pay.

How many subscribers do I need for Telegram ad revenue?

At least 1,000 subscribers in a public channel.

What is the minimum CPM on Telegram Ads?

0.1 Gram (formerly Toncoin) per 1,000 impressions on the Telegram Ad Platform. Advertisers can set a higher CPM.

How is Telegram ad revenue paid?

In Gram, withdrawn through Fragment. Telegram can deduct revenue linked to invalid activity.

Why are my impressions lower than my views?

Not every channel visit shows a sponsored message, and Premium subscribers never see them.